📅 November 8–9, 2025 | Virtual Event

Hosted by the Hypnosis Education Association (HEA)

Two days of world-class education, inspiration, and community — featuring keynote presentations, interactive sessions, expert panels, and stage hypnosis entertainment woven throughout to keep the energy high and the learning fun.

Your Hosts

Melanie McCool, C.Ht. – President of the Hypnosis Education Association, The Entrepreneur’s Hypnotherapist™, and co-founder of HypnoBiz-in-a-Box™, dedicated to helping hypnosis professionals thrive.

Shawn Bray – Vice President of the Hypnosis Education Association, co-founder of HypnoBiz-in-a-Box™, and community leader passionate about expanding the global impact of hypnosis.

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Guest Host: Cheryl J. Elman – President and CEO of Elman Hypnotherapy, Cheryl is an international hypnosis trainer and presenter with over 15 years of experience teaching hypnosis worldwide. As the daughter-in-law of the legendary Dave Elman, she carries forward his legacy of rapid and effective hypnosis through training programs, workshops, and her co-development of the Dave Elman Legacy Global program. Cheryl is known for her dynamic teaching style, her ability to make complex concepts accessible, and her dedication to preserving and advancing the Elman tradition for modern practitioners.

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Day 1 – Saturday, November 8 (Eastern Time)

9:45 – 10:00 AM | Welcome

Melanie McCool & Shawn Bray open the conference and set the stage for two powerful days of learning, connection, and growth.

10:00 – 10:15 AM | Keynote: Patricia Scott – External Hypnotic Influences

Patricia Scott reveals how advertising, politics, cultural norms, and social media shape beliefs and behaviors — and how hypnosis can help clients reclaim autonomy and choice.

Bio: Patricia (“Patti”) Scott is a Board Certified Medical Hypnotherapist, Certified Master Trainer with IACT, Life Diplomate with IMDHA, and founder of UP Hypnosis Institute in Florida. A past President of the Hypnosis Education Association, she developed the first IMDHA-approved Medical Hypnotherapy Specialty Certification course and has trained thousands of practitioners worldwide. A former professional singer and songwriter with credits including Reba McEntire, Patricia now blends creativity and expertise to inspire clients and professionals alike to unlock life’s Unlimited Possibilities.

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10:15 – 11:15 AM | Jeff Broomfield, TCHt, NLPt – Break the Trance: Let’s Get Unhypnotized and Reclaim the Power of Our Minds

Jeff explores how cultural conditioning creates lifelong trances and how hypnosis can reconnect clients to their authentic truth.

Bio: Jeff is a Certified Master Hypnotist, NLP Practitioner, and creator of the Hypnotic Awakening Experience. With 15+ years of experience, he helps clients break free from conditioning and reconnect with their authentic selves.

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11:15 AM – 12:15 PM | Daniel Browne – Working Confidently and Effectively with LGBT+ Clients

Learn key terminology, identities, and strategies to work inclusively and affirmatively with LGBT+ clients.

Bio: Daniel Browne is a multi-award-winning hypnotherapist, counsellor, psychotherapist, coach, and LGBT+ activist. Author of How to be an LGBT+ Affirmative Therapist, he has advised the UK government on LGBT+ mental health policy and trains professionals globally.

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12:15 – 1:15 PM | Suzy Day, CCHt, MHt, LBLt, MHC – Energetic Borders: Shoring Up the Boundaries of Your Psyche, Spirit & Soul

Suzy reveals how to strengthen energetic borders to enhance clarity, confidence, and peace.

Bio: Suzy ignites transformation by guiding people back to their wisdom and genius. Recipient of the IACT 2024 Hypnotist of the Year Award, she is a Master Hypnotherapist, Certified Trainer for IACT & NATH, and Master Hypnotic Coach with advanced certifications in regression and spiritual exploration.

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1:15 – 1:45 PM | Lunch & Entertainment – Tommy Giorlando & Michael Brody

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1:45 – 2:45 PM | Dr. Will Horton – Unleash Your Inner Operative: Behavior Profiling & Compliance Secrets of the FBI, CIA, and Elite Agencies

Step into the world of elite intelligence agencies and discover the secrets of behavior profiling and compliance.

Bio: Dr. Will Horton is the founder of NFNLP, a leading expert in applied NLP and hypnosis, and a dynamic trainer and psychologist with decades of expertise in behavior, influence, and performance.

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2:45 – 4:00 PM | Panel Discussion: The External Ways We Get Hypnotized

Featuring: Dr. Shelley Stockwell-Nicholas, Cheryl Elman, Beryl Comar, and Dr. Bruce Kaloski

Explore how external influences such as media, culture, and events hypnotize us daily — and how hypnosis can restore autonomy and resilience.

Panelist Bios:

Dr. Shelley Stockwell-Nicholas – President of the International Hypnosis Federation, author, trainer, and speaker with 20+ books published.

Cheryl J. Elman – President/CEO of Elman Hypnotherapy, international trainer, co-developer of Dave Elman Legacy Global, and daughter-in-law of Dave Elman.

Beryl Comar – International trainer with 35+ years’ experience in hypnosis, NLP, and emotional intelligence, author of HypnoDontics.

Dr. Bruce Kaloski – International leader in Past Life Regression, author of Your Journey Was Never Meant to End, co-founder of the American Board of Hypnotherapy.

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Day 2 – Sunday, November 9 (Eastern Time)

9:45 – 10:00 AM | Welcome – Melanie & Shawn

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10:00 – 10:15 AM | Keynote: Fredric Mau, PhD – Internal Hypnotic Influences

Dr. Mau explores the subconscious narratives and inner trances that shape identity and behavior — and how hypnosis can release limiting stories.

Bio: Dr. Mau served on a medical faculty teaching hypnosis to psychiatrists. He is a clinical investigator in a randomized controlled trial of the efficacy of virtual reality administered hypnotic pain relief for cancer patients. He is an international keynote speaker, popular at conferences in Australia, the UK, Switzerland and Germany. He has won numerous professional awards, including awards in Switzerland and the US for his research in hypnosis and his three books.

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10:15 – 11:15 AM | Sean Michael Andrews – Lies Hypnotists Tell

Sean examines the most common lies hypnotists tell, their origins, and whether they’re worth keeping.

Bio: Known worldwide as “The World’s Fastest Hypnotist,” Sean has trained practitioners in more than 20 countries and is celebrated for his rapid inductions and practical teaching.

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11:15 AM – 12:15 PM | Luke Michael Howard – How To Be UnHypnotized By Your Thoughts

Luke introduces a model to help clients break free from distorted thinking and reconnect with clarity and truth.

Bio: Luke Michael Howard is a Clinical Hypnotist and CEO of LUKEnosis Hypnosis. With 25 years of experience and over 10,000 clients helped, Luke blends a direct, “scary but with heart” style with deep training in hundreds of modalities.

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12:15 – 1:15 PM | William Deihl (“Doc Hypnosis”) – Anarchy Hypnosis

Based on his bestselling book, Doc challenges hypnosis dogma and offers a rebellious new framework for transformative results.

Bio: Dr. William Deihl, founder of Doc Hypnosis Wellness Center, holds a PhD in Psychology & Metaphysics and is the only U.S. certified trainer of The Swan Protocol.

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1:15 – 1:45 PM | Lunch & Entertainment – Tommy Giorlando & Michael Brody

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1:45 – 2:45 PM | Cormac Colleran, Adv. Hip. MIHA ICHI & Dr. Jodie Solberg, C.Ht., CPRT – A New Approach to Hypnotherapy for Addiction

This session introduces a groundbreaking approach combining solution-focused strategies with trauma-informed insights to reframe addiction as a coping strategy rather than a flaw.

Bio: Cormac Colleran and Dr. Jodie Solberg are internationally respected Clinical Hypnotherapists and Trainers specializing in addiction recovery and subconscious transformation.

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2:45 – 4:00 PM | Panel Discussion: Internal Pathways to Transformation

Featuring: Dr. Kelly Tallaksen, Karen Hand, Dr. Wieslaw Rocki, Peter Blum, and Dr. Art Emrich

This panel explores how hypnosis facilitates inner transformation — from healing self-sabotage and imposter syndrome to unlocking self-healing and peak performance.

Panelist Bios:

Dr. Kelly Tallaksen – NGH Board-Certified Hypnotist, instructor, and author of three books, specializing in parts healing, shadow coaching, generational trauma, and spiritual healing.

Karen Hand – Board-Certified Hypnotist, Trainer, Mentor, award-winning author, and world-class communicator with a 30-year background as a Chicago radio personality.

Dr. Wieslaw Rocki – Founder of Self Healing Care, integrating hypnosis, holistic medicine, and innovative self-healing techniques.

Peter Blum – Founder of TranceSonics, internationally recognized for blending hypnosis, shamanic practices, and sound healing.

Dr. Art Emrich – Founder of U-Solutions, LLC, behavioral scientist, and corporate leader with 30+ years at Dupont. Art specializes in peak performance, blending business leadership, behavioral science, and hypnosis.

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✨ Two days. Global experts. Transformative insights.

Join the HEA community and discover how to get un-hypnotized — from the outside in and the inside out.