About HEA

About the Hypnosis Education Association

A member-run, not-for-profit organization formed in 1998. Our members are hypnotists, healing-arts practitioners and people who simply want to understand hypnosis, from all over the world.

Our mission

Why HEA exists

  • To offer knowledge and education of the nature, uses and benefits of hypnosis to professional hypnotists and to the general public.
  • To reduce misconceptions and fears about hypnosis.
  • To establish and promote a hypnosis code of ethics.

We are a member-run organization of a diverse group of people interested in hypnosis and the complementary healing arts. Our mission is to provide high standards of education and quality support for members in a friendly and warm environment, so they are empowered to learn, grow and achieve excellence in their personal and professional lives.

How we work

An annual conference

Each year we host a conference featuring experts in the field of hypnosis.

Monthly HypnoConnect

Online hypnosis education community events, every month.

Continuing education

Our educational events provide professional hypnotists with continuing education units (CEUs).

Public outreach

Our Public Outreach Committee issues press releases about the positive uses and benefits of hypnosis.

Who we serve

Adults with a sincere interest in the nature, uses and benefits of hypnosis. Our members include:

  • Experienced professionals
  • Novice professionals
  • Retirees in the field
  • Healing-arts practitioners
  • People curious about hypnosis

We welcome members from all over the world.

Standards

Code of ethics

Adopted March 8, 2003, and adapted from the National Guild of Hypnotists' code of ethics. Every HEA member agrees to follow it.

Client welfare

“Members shall make the physical and mental well-being of each client a prime consideration.”

Client safety

“Members shall not engage in verbal, physical or sexual abuse of any client.”

Practice limits

“Members shall use hypnosis strictly within the limits of their training and competence and in conformity to the laws of their state.”

Referred practice

“Members shall not use hypnosis to treat a medical or mental illness except on referral from a licensed medical or mental health professional.”

Reasonable practice

“Members shall withhold non-referred hypnotic services if a client’s behavior or symptoms suggest a medical or mental health condition, and shall recommend the client consult an appropriate licensed professional.”

Advertising

“Members shall be truthful in their advertising.”

Colleagues

“Members shall treat hypnotist colleagues without public defamation.”

Bylaws

HEA's bylaws, as amended October 2022.

Read the bylaws (PDF)

Since 1998

Our history

HEA grew out of an older group, the Florida Association for Professional Hypnosis (FAPH). FAPH was the oldest continuously operating hypnosis organization in Florida. Its founders had set it up as a for-profit corporation, owned by its principal stockholders, and through the 1980s it held conferences around the state. As members aged and became less active, attendance fell.

In 1998, members Buddy Todd (RIP) and Earl Yawman (RIP) left FAPH to form a not-for-profit organization, and the Hypnosis Education Association was born. Buddy and Earl planned a Hospitality Evening at every conference, with food, drinks and socializing. It did a lot to build both the membership and the friendships.

Many of the first members had been friends and FAPH members for years: Buddy, Earl, Lynn Groves (RIP), Pat Brown, Joan Pataky (RIP), Dan Cleary, George von Hilsheimer, James Grant, Dorothy Ross, Michael Watson, Renee Sakr and Ross Hester. Over time FAPH dwindled as its members retired, while HEA grew stronger.

Our responsibility hasn't changed: to work together and make HEA a joyous time of learning and personal validation for every member.

Adapted from a history by J Ross Hester, PA-CH, March 2015.

Leadership

Who runs HEA today

Photo of Melanie McCool

Melanie McCool, C.Ht.

President

Melanie McCool is The Entrepreneur’s Hypnotherapist™ and a Certified Master Trainer of Hypnosis who is passionate about helping hypnosis be better understood and more utilized by the general public, and helping hypnotists be better compensated for the profound work they do.

mindworxco.com
Photo of Shawn Bray

Shawn Bray, C.H.

Vice President

Shawn is co-founder of HypnoBiz-in-a-Box™ and is passionate about helping hypnosis be better understood and more utilized by the general public, and helping hypnotists be better compensated for the profound work they do.

hypnobiz-in-a-box.com

Past presidents

  • Patricia Scott
  • Katheryn Napier
  • Ross Hester
  • Carol Perrine (RIP)
  • Okka Holthuis (RIP)
  • Michael Watson

Lifetime members

When a member has made great contributions to HEA and the field of hypnosis, the president may award them Lifetime Member status.

  • Lynn Groves2005
  • Joan Pataky2008
  • Michael Watson2010
  • Ross Hester2013
  • Patricia Scott2015
  • Carol Perrine2018
  • Jan Rysdon2018

“I have said for years and still say to this day that it's the best value for great hypnosis education and information that I've ever encountered and, as an added bonus, the nicest, friendliest conferences I've ever attended.”

Patricia V. Scott (“Patti”), Palm Harbor, FL

Speakers wanted

Share what you teach

Provide specialty training? Apply to present at an HEA event.