
Lori Donnelly on IEMT: Releasing a Memory's Emotional Charge Without Reliving It
What if the memory that's held a client back for seven years could lose its emotional grip in under a minute, without them ever describing what happened?
That's the question at the center of a recent HypnoConnect session with guest presenter Lori Donnelly, CHt, of Wolf Creek Wellness and IEMT Training. Lori introduced the group to Integral Eye Movement Therapy (IEMT), a technique developed by UK-based therapist Andrew T. Austin, and walked attendees through a live demonstration of exactly how it works.
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The complete HypnoConnect session with Lori Donnelly, CHt is available now:
You can also listen to the conversation on the HypnoConnect podcast.
What Is IEMT?
IEMT uses guided eye movements along three axes (ear to ear, and up into the eyebrow and down to the opposite shoulder) while a client holds a specific memory in mind. Unlike EMDR, which works on a single bilateral axis, IEMT moves the eyes through all three, and unlike many trauma modalities, it's content-free: the client never has to describe or relive the memory out loud. They give it a label, rate its emotional intensity from 1 to 10, and that's the only detail the practitioner needs.
During the HypnoConnect session, Lori led the group through this firsthand. Attendees picked a memory rated around a seven out of ten, held it in mind while moving their eyes through the pattern, and were asked afterward what they noticed. The reports were consistent: memories that felt vivid and close a minute earlier were suddenly further away, less colorful, or harder to hold onto at all, in what one attendee called "a slippery fish."
The Six-Step Basic Pattern
Lori outlined the core process practitioners use with a specific negative memory:
Elicit the memory and give it a label (no story, no content)
Record the submodalities: how vivid, near or far, color or black-and-white, still or moving
Rate the emotional intensity from 1 to 10
Move the eyes through the pattern roughly six times in each direction
Recalibrate by asking "what's it like now?" rather than "what's changed?"
Repeat until the rating drops to a three or lower
The Figure-Eight Pattern for Identity-Level Work
While the Basic Pattern works on a specific memory, Lori also demonstrated a second IEMT pattern, a figure-eight eye movement, used for identity-level work, such as releasing the charge around a person who bothers or irritates a client.
During the live demo, attendees pictured someone who irritated them, then followed the figure-eight pattern while holding that image in mind. The reported shifts were immediate: one attendee described her image of an ex-husband moving from "close up" to "farther away"; others said their irritation had dropped, or that they suddenly felt sympathy or indifference toward the person instead of frustration.
As with memory work, the change tends to hold. Lori noted that once the emotional charge shifts, "it doesn't go back to the way it was," even when the client encounters that person again later.
Five Patterns That Keep Clients Stuck
A recurring theme of the session was what Lori calls the five patterns of chronicity: the three-stage AB reaction (a client's way of stopping the process before change can happen), the "what if" pattern, the "maybe man" phenomenon (an inability to commit to rating one's own experience), testing for whether the problem still exists instead of noticing what's changed, and being "at effect" rather than "at cause" in one's own life. Recognizing these patterns, Lori explained, helps practitioners understand what's actually keeping a client locked in place. It's exactly the kind of practical pattern-recognition skill that keeps coming up across HEA's continuing hypnosis education offerings.
Where IEMT Fits Alongside Hypnosis
For practitioners wondering how to sequence this with their existing hypnosis work, Lori's answer was straightforward: IEMT comes first. Clearing the emotional charge from a memory or feeling before a client sits down for hypnosis means the subconscious mind is no longer working against the suggestions that follow.
She also shared contraindications practitioners should screen for before using IEMT (including eye injuries, ocular disease, neurological conditions, and diagnosed psychiatric illness) and pointed to early research tracking client cortisol levels across a course of IEMT sessions as a promising, measurable sign of the technique's physiological effect.
Real-World Case Study: Seven Years of Therapy, 40 Seconds of IEMT
Lori shared the story of a case-study client, Tracy, who had been life-flighted by helicopter after a knife fight and had spent seven years in therapy for the resulting trauma. Any reminder of a helicopter would leave him locked into the memory.
With Tracy's permission, Lori ran the same intro exercise demonstrated at HypnoConnect: the same eye movements, the same instruction to hold on to the memory. Forty seconds later, Tracy reported the memory was gone. He flew to Las Vegas the next day and told Lori he still didn't understand how something seven years of therapy hadn't resolved had shifted in well under a minute.
Lori also referenced early data from an ongoing study tracking client cortisol levels before, during, and after a course of IEMT sessions. It's one more sign, she noted, that the change clients report isn't just subjective, but shows up physiologically as a drop in the body's stress response.
This is the caliber of hands-on, practitioner-led work shared regularly inside the HEA community.
Frequently Asked Questions
What is IEMT?
Integral Eye Movement Therapy (IEMT) is a brief-change technique developed by Andrew T. Austin that uses guided eye movements to reduce the emotional charge of negative memories, feelings, and identity-level blocks.
How is IEMT different from EMDR?
Both use eye movements, but EMDR works on a single bilateral axis and typically involves reprocessing a memory in more depth over multiple sessions. IEMT moves the eyes across three axes, is usually content-free, and often produces a noticeable shift in one or two sessions.
Does a client have to describe their trauma for IEMT to work?
No. IEMT is designed to be content-free: the client gives the memory a private label rather than describing what happened, so the practitioner never needs the story itself.
Who shouldn't use IEMT?
Lori noted contraindications including ocular disease or eye injuries, certain neurological conditions, and diagnosed psychiatric illness. Practitioners should screen for these before using IEMT with a client.
How long does an IEMT session take, and can it be combined with hypnosis?
A single pattern can shift a memory in under a minute, though a full session working through a specific issue may take longer. Lori uses IEMT before hypnosis to clear the emotional charge from a memory first, so the client's subconscious mind isn't working against the suggestions that follow.
Can practitioners get certified in IEMT?
Yes. Lori runs ongoing workshops and two-day certification trainings through IEMT Training. Details are available at iemttraining.us.
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